Content Strategist · Editorial Lead · UX Editor
Complex products, made clear. Editorial systems that hold at scale.
Content strategist who makes complex products clear, from B2B marketing to help centers. Over 10+ years, I built a B2B brand voice and content engine from scratch at OpenSymmetry, then led global help center writing teams at Google (via Accenture), where I coached nearly every senior writer on my team into a lead role.
How I work
Content only works when a busy reader can follow it, whether that's a buyer comparing vendors or a user stuck mid-task. I review for readability, apply UX principles, and cut the jargon.
One-off saves don't scale. I build checklists, schedule syncs, and drive post-mortems, so the same mistakes never need correcting twice.
A lead who only reviews becomes a bottleneck. I set up office hours to coach seniors and taught them to coach juniors, and nearly all of those seniors became team leads.
Style rules can be in conflict with each other. Knowing which rule wins when two collide takes discernment, so I clarify guidelines when possible and make space to discuss when it's not.
To keep 250+ projects moving over six months despite shifting launch deadlines takes trackers, prioritization, and honest status updates. No drama.
On my own time, I'm teaching Claude to coach me through building editorial workflows and vibe-coding. Never stop learning.
Process
Selected work
Inconsistent work and blind workloads turned editorial review into a bottleneck, and risked embargoed launch docs going live before their products were announced. I built the checklist, the review rhythm, and the coaching structure that fixed it.
A QA audit flagged fifty help articles as too hard to read, and the fixes kept losing to launch work: low priority, high volume, no firm deadline, and deferred by other teams. An audit tracker, a cross-shift sync used as a handoff mechanism, and a manufactured deadline closed out every finding.
Developed the content framework and editorial calendar for the website, blog, and social media. Established the company's brand voice, writing standards, and templates, then worked with technical staff and SMEs to close knowledge gaps in the content library.
Writing samples
A 10-question buyer's guide that takes a topic with no agreed-upon definition and walks readers from "What is it?" to "Who can help?" Each answer pairs plain language with third-party data and customer quotes.
Read the eBook (PDF, 820 KB) →A challenge, solution, and results story built from client interviews, anchored in the assessment framework the team used and closed with the customer's own words.
Read the case study (PDF, 140 KB) →A technical paper for a highly regulated industry. Each of its five challenges comes with an evaluation checklist that buyers can take into vendor demos.
Read the white paper (PDF, 235 KB) →Step-by-step instructions for three features with different device requirements, written to Google's help center style guide.
Live page may include later edits by other writers.
Read on Google Help (opens in new tab) →What managers say
“Through her deep understanding of our workflows and style guide, she helped develop the specialized team's workflow… she has shown a commitment to the growth of the team members by mentoring and supporting junior and senior writers.”
Jimmy Morales Jr., managed Eugene directly at Google
“Eugene's ability to address capacity issues within the pod and her role in boosting team morale were truly commendable… I was not surprised when Eugene was recommended for promotion to a Lead Writer by multiple Team Leads, including myself.”
Steven Martinez, managed Eugene directly at Google
Background
Content audits · Content frameworks · Editorial calendars · Brand voice · Information architecture
Technical writing · UX writing · Copyediting · Plain language · Style guides · Editorial review
Project tracking · Workload balancing · Coaching & mentoring · Cross-time-zone teams · Standard operating procedures
Google CMS · Google Workspace · HTML · Figma · Salesforce · Asana · HubSpot · Mailchimp · Notion
Claude · ChatGPT · NotebookLM · Wispr Flow. Self-taught, not yet work experience, and labeled honestly.
Austin, TX
The fastest way to reach me is email. I read everything.